Consumer Packaged Goods
Promote sales for your CPG brand by reaching the right people based on their real-world visitation patterns
Getting a customer through your doors is only half the battle. For CPG marketers, what happens next can be a mystery. Use location marketing to improve brand awareness and drive visitors into retail stores to increase CPG sales.
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
The importance of in-store shopping for CPG
Contrary to the myths that retail is dead, the in-store experience is alive and well, especially for those picking up food, prescriptions, personal care, household or other CPG products.
60%
Of consumers visit the same retailer for CPG products at least once a week
95%
Of consumers who visit food, drug, or mass retailer make at least one CPG purchase
Tactics to drive results for CPG brands
Target customers based on their past visitation to specific locations
For example, reach Walmart-goers to advertise your product that is sold at Walmart
Retarget users on mobile to increase brand awareness
Message people on mobile who you’ve served an ad to on another medium to stay top of mind when they do their shopping
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as Moms with messages for your baby food brand
