Services Advertising
Services still heavily rely on driving the right type of consumer in-store. Use location to reach consumers when they’re in the right mindset to use your services
In a world with increasing online shopping, brands that provide services operate almost exclusively in-person. That’s why using location marketing to raise awareness for your offerings and drive nearby users in-store is the perfect fit for services brands.
Why location marketing is the perfect solution to drive results for services
Understand foot traffic patterns to reach the right consumers for your services brand
43%
Tax services companies see above average foot traffic on the day before Tax Day
57%
Of hair salons see higher foot traffic during afternoon hours
Tactics to drive results for your services business
Use proximity targeting to reach people around your brand locations
Give nearby users details about your offerings and directions to entice them to visit
Reach a customized list of competitors’ locations
Target people who have visited competitors’ locations to encourage them to visit yours instead
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as young professionals to advertise your consulting services